AllBirds Advert Analysis
This is an advertisement for Allbirds, a clothing company that focuses on selling shoes and other products with comfortable materials and slim design. This advertisement shows Lindsay, the main star of the advert, in a comfortable sport outfit and shoes from Allbirds.
Media Language
This advert for Allbirds conforms how normal clothing advertisement would be by all the elements that are in the advertisement. The typical clothing advert would have a star appeal, which this advert has, wearing either their clothing or shoe or maybe both like what Lindsay is wearing in this advert. It has been shown that this advert uses camera angles and movement such as extreme close up, tracking, and medium shot to show their products on the star appeal, Lindsay Lohan.
Representation
This commercial is clearly showing and only showing a representation on female since they feature a female star appeal. Female are being represented positively, they are shown to be wearing sports outfit from Allbirds with the advertisement titled Unexpected Athlete to show that females too can be an athlete and are worthy of wearing sports outfit. It is also shown that in the advertisement, the media was surprised when knowing Lindsay Lohan is the new spokesperson of Allbirds. This tells us that the media is surprised when knowing Lindsay Lohan, as a female representation, would be featured in an Allbirds advertisement, since Allbirds previously starred a male or an object in their advert.
Audiences
To catch he target audience's attention, specifically females, Allbirds used a female star appeal in order to represent them in the advertisement. Another gratification they used is personal identity. Females, which are represented by Lindsay, would be able to relate to the advertisement as they would feel like it is them being in the advert and wearing those Allbirds outfit and shoes to go for a run.
Industry
This advertisement features a star, Lindsay Lohan, that made a deal with Allbirds to be their spokesperson.
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