Honda Cars Product Analysis

Honda Cars Product Analysis

   In this quick blog I will be answering 7 quick questions on Honda Cars from my media studies class. This is to learn more about brand identity, which is the topic that I am currently learning, and to analyze Honda's brand identity.

Who is Honda's best customer?

    Honda's best customer or targeted customers are people who are in the middle to middle-high-income group who are looking for a car which is reliable. 

How does your product or service benefit your customers?

    Customers are offered cars with a quite high technologies with features like cameras which shows around the car (not only the back), when turning in reverse mode and automatic doors which are electric powered.

What are your strengths?

    Cars that are offered by Honda usually lasts for a very long time, with an efficient fuel consumption which are really a big factor when comparing car brands.

Who is your competition?

    Honda cars market are competed by brands such as Toyota, Hyundai, Daihatsu, Wuling Motors and some other similar car brands who aims to target middle-income group of consumers.

How is your business different from competitors?

    When compared to Toyota, Daihatsu and some similar brands, Honda offers a much more advanced products featuring more technologies in their cars. Though it is offered in a slightly higher price than its competitors.

What is your brand voice?

    Honda shows a high-technology vehicle with quite an affordable price.

How do you want customers to describe their experience?

    Honda wants their customers to describe their experiences as life-changing and enjoyable to ride with, as it is their vision and mission to expand joy and life potential.