Advertisement plan 1
The advertisement that I was originally planning to make is a commercial of a basketball shoe made from Nike which is supposed to be advertised to teenagers. My first plan was to do do an advertisement that is something like
High school student play basketball in school uniform, show dominance, with shoe in slow motion and extreme close up to the shoes in action. Then the student athlete scores a bucket through 3 people. Then check ball, shoots a 3, runback celebration as screen fade to blur, slogan says "greatness in you"
That was my image or first draft on the advertisement for Nike Basketball shoes but then it seemed very cliché and most, if not all, basketball shoes advertisements are a copy of this template or similar. Then I changed my advertisement plan to this;
Guy quits (want to skip practice) basketball throw his shoes away "whining too tired of basketball" call his friend that he lost his shoes go college, open locker see his shoes get to class see his shoes go toilet see his shoes awkward silence then slogan text come in "don't think, just do"
I did not end up making a planning for Nike Basketball shoes since there are a lot of people doing shoes. But instead I made planning for Celebrity Fitness Gym membership advertisement. The rough plan was something like;
fat guy and his fat gf watching a top gun beach scene with guys all sweaty and fit fat guy staring at one player's arm, huge and muscular arm gf ask "what should we eat after this?" while slowly putting her head on the guy's shoulder then he told gf he need to go, rip his clothes and say i need to go and run fat man exercise in gym then screens blur and slogan fades in says "train like a star" - tom cruise
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